- Personal data collected by us
- None
- Ads
- Optional reward ads only, served by Google AdMob
- Account needed
- No
- Where your progress lives
- Only on your device
Who we are
MAD WORLD is a hopping arcade game made by SYHU Studio and published by SYHU (“we”). This policy explains what the game does with information when you play it on iPhone and iPad, on Android or on the web.
What the game stores
To remember your game between sessions, MAD WORLD saves a few values in the app's own storage on your device:
- your Root Coins, best score and the characters you have unlocked or picked;
- your settings, such as sound on or off and the graphics quality;
- when you last opened the free gift, so the next one can count down, and that you have had the welcome gift.
These values never leave your device. We cannot see them, and they are not linked to your name, email or any account. Uninstalling the game or clearing its data deletes them.
Reward ads
The game never shows an ad by itself. You can choose to watch a short ad, for example to continue a run, or to double the Root Coins of a run or a free gift. These ads are served by Google AdMob, a service of Google. To show an ad, measure it and prevent fraud, Google's software in the app collects information such as your device's advertising identifier, your IP address, the device type and how you interact with the ad, and handles it under Google's own policies. We do not receive this information about you.
- On iPhone and iPad the game asks once, through Apple's "Allow tracking" question, whether ads may use your advertising identifier. If you say no, ads still play but are not personalised. You can change your answer in Settings, Privacy & Security, Tracking.
- On Android you can reset or delete your advertising ID in your phone's Settings, Google, Ads.
- In the European Economic Area, the UK and Switzerland the game shows Google's consent message before any ad, and asks for your choice as the law requires.
What the game does not do
- It does not ask for your name, email, location, contacts, photos, camera or microphone.
- It does not use analytics, and it does not send your game data to us. The only exception is your best score on iPhone and iPad, which goes to Apple's Game Center if you use it (see below).
- It does not show ads you did not ask for: no banners, no ads between runs.
Game Center (iPhone and iPad)
If you are signed in to Apple's Game Center, the game sends your best score to the MAD WORLD leaderboard so it can be ranked against other players under your Game Center name. Game Center is run by Apple under Apple's privacy policy; we do not receive your name or account. You can sign out of Game Center, or hide your profile, in Settings, Game Center.
In-app purchases
The special heroes can be bought in the game through the store your device uses: Google Play on Android, the App Store on iPhone and iPad. The payment is handled entirely by that store, under its own terms and privacy policy (Google, Apple): the game never sees your payment details, name or email. The special heroes and the Coin Doubler (permanent 2× Root Coins) are bought the same way. The game only asks the store which items you have bought, so that it can unlock them, including on a new phone with the same Google account or Apple ID, and it stores that list on your device like the rest of your progress.
Children
We do not collect personal information from anyone, including children under 13. The game is not made for children under 13, and its ads are not targeted at them.
Changes
If the game starts handling information differently, we will update this page and its date before that version is released.
Contact
Questions about this policy can be sent to SYHU at [email protected].